Monthly Archives: October 2014

The “Softer Side” of Career Management

I recently delivered a presentation to a group of brand new first year associates at their firm’s orientation program. I had given the firm a list of 20 or so topics about which I might speak. Surprisingly, they chose what …

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Posted in blog, Career GPS | Leave a comment

Creating Marketing Leverage

Legal marketing experts agree that one of the keys to building a book of business is to create and maintain strong relationships with past, present and potential clients. We are told that attorneys’ marketing efforts should be client-centric, and we …

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Posted in blog, Business Development | Leave a comment