I recently delivered a presentation to a group of brand new first year associates at their firm’s orientation program. I had given the firm a list of 20 or so topics about which I might speak. Surprisingly, they chose what …
Legal marketing experts agree that one of the keys to building a book of business is to create and maintain strong relationships with past, present and potential clients. We are told that attorneys’ marketing efforts should be client-centric, and we …
The next topic in our series exploring hurdles in the success path of diverse lawyers is personalization. Personalization is by no means a challenge unique to any ethnic group or gender; it is an equal opportunity derailer. However, when compounded …
How many coaches does it take to change a light bulb? One, but first the light bulb needs to decide if it wants to change. I’m not sure whether I told that joke accurately, as my kids will tell you, …
At Threshold we talk about the need to create sustained, value-based relationships with your “whos,” those people who can help you to reach your professional goals, whether by introducing and connecting you to potential clients, helping you get elected to …